Advice as it should be.

Supporting the financial needs of individuals and families – letting them get back to what’s most important.


About Our Firm


Our principles

Clients first, every time
Do the real work that matters for great people
Do what we say we are going to do
Caring and compassionate service
Be proactive in helping clients reach their goals

Our commitment

Help clients feel comfortable in their finances
Earn trust by doing what is in our clients’ best interest
Develop a personal relationship
All fees are disclosed in advance
We guarantee our work

The Flower City Capital Experience

A client experience like it should be

Getting to Know You

We spend the time to fully understand our clients’ goals, concerns and situation to best prepare for a successful relationship.

Value Added Analysis

Prior to any formal engagement, we provide a full value added summary of our recommendations.

Becoming a Client

We make the onboarding process as smooth as possible and provide a transparent roadmap to monitor success.

Implement Plan

Prioritizing and completing planning and investment recommendations.

The Flower City Capital Team

Michael E. Rizzolo, CFA®, CFP®

Managing Partner

Thomas H. Hawks III, CFP®

Senior Partner

Vince Crane

Chief Operating Officer
Chief Compliance Officer

Kara Hayward

Client Services Manager

Jacob Moshier